Dent Wizard International introduced MINT, a dealership-based cosmetic reconditioning retail program. It allows high-line dealers — even those with limited space — to capture revenues that have previously driven out the door, according to company officials.
The MINT reconditioning center is designed to provide a dedicated on-site dealership facility to help generate greater service department profits, enhanced customer retention and increased CSI. The service gives the dealer the opportunity to provide customers with same-day service to improve their vehicle's appearance and without interruption to the regular service process.
Dent Wizard covers the capital investment in equipment and staffing, and provides state-of-the-art repair processes with eco-friendliness, speed and quality.
"MINT helps dealers provide customers what they want: The satisfaction of driving a vehicle that always feels brand new," said Lindsey Bird, Dent Wizard's vice president of aftersales. "MINT provides increased customer satisfaction and revenue in the dealership's service center, without an increase in service time. Moreover, dealers receive dedicated on-site technicians and sales and marketing support from Dent Wizard."
MINT repair service includes paintless dent removal, the repair and replacement of damaged bumpers, body shop-quality repairs of scratches, and refinishing or straightening of wheels damaged by curb rash and abrasions.