Dent Wizard Promotes Lyda to VP of Operations

Lyda to VP of Operations

ST. LOUIS, January 25, 2022 – Dent Wizard International, the largest provider of vehicle reconditioning services in North America, recently promoted Cory Lyda to vice president of operations. The promotion was effective Jan. 1, 2022.

In his new role Lyda will serve primarily as the field liaison for the corporation and oversee product-related initiatives. He will continue his role in managing Dent Wizard’s key services, a growing segment of the company’s business. Lyda joined Dent Wizard in 2010 as an interiors repair tech and was promoted to a variety of roles including market manager, district manager and regional operations director in the Mid Atlantic Region.

“Cory’s broad knowledge and customer focus has earned him the reputation of a true and committed leader,” said Mike Black, Dent Wizard CEO. “He is the personification of the Dent Wizard spirit. I could not be more excited about Cory’s future in his new role.”


About Dent Wizard


Dent Wizard International, established in 1983, is North America’s largest provider of automotive reconditioning services. Services include paintless dent removal, minor paint and bumper repair, wheel repair, interior repair, windshield repair, detail services, appraisal and catastrophe support, and key origination and duplication. In addition, Dent Wizard offers vehicle protection products through Sonsio Vehicle Protection. Dent Wizard serves the automotive industry’s leading companies through a diverse mix of customer channels: dealers, auctions, rental, OEM, auto body shops and insurance companies. Dent Wizard is transforming the automotive reconditioning markets through its full-service solutions and unmatched scale and expertise. The company’s value proposition, track record of quality and service, sophisticated scalable infrastructure, best-in-class technicians and entrepreneurial management team are reasons Dent Wizard is the leading North American platform. A subsidiary of Dealer Tire LLC, St. Louis-based Dent Wizard operates throughout North America. For more information visit