Case Study - Hanania Automotive Group
BACKGROUND:
The Hanania Automotive Groups operates 11 dealerships in Florida, ranging from luxury and exotic brands to popular brands: Acura (2), Audi, Infinity, Maserati, Alfa Romeo, FIAT, Subaru, Volkswagen, Hyundai and Mitsubishi. They currently recondition approximately 400 cars per month.
THE OPPORTUNITY:
- Each Hanania dealership used a variety of vendors for recon work.
- Dent Wizard was their main source for PDR work.
- Due to the volume of vehicles being reconditioned at each dealership, it made sense to consolidate
recon services.
- Geographic proximity of the 11 dealerships made it possible to centralize paint recon services.
THE CHALLENGE:
Executives at Hanania were sold on Frontline Fast, but the management at the dealership level
had not bought in -- they liked working with their chosen vendors and, in some cases, friends.
The Solution
- Implemented Frontline Fast Program allowing a consolidation of vendors across all dealers and
providing consistent pricing across all services.
- Create a pre-approval process, which made life a lot easier for the dealership managers and their people.
- Centralize the paint work facility: Paint repairs for all 11 dealerships are done at one location.
THE RESULTS:
- Reduction in recon days by using Frontline Fast: From 7 days per car down to 3 days per car
KEYS TO THE SUCCESSFUL PARTNERSHIP:
- Consolidated services: PDR, bumper repair, wheel repair, interior repair.
- Dent Wizard’s professionalism