Dent Wizard Acquires Image Auto

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ST. LOUIS, July 18, 2018 – Dent Wizard International, the largest provider of automotive reconditioning services and related products in North America, recently acquired Image Auto, LLC, a provider of auto reconditioning and wheel repair services in the Central and Western New York and Pennsylvania areas. The acquisition finalized June 8, 2018.

Dent Wizard’s acquisition includes both auto service brands operating under the company’s LLC: Image Auto, the Syracuse-based provider of mobile reconditioning services, primarily through auto dealerships; and Rim Doctor, a full-service mobile wheel refinishing and custom coatings shop. The areas serviced by both businesses include Central and Western New York, and Eastern Pennsylvania into Northern Philadelphia.

Image Auto’s CEO, Paul J Daly, who founded the company in 2004, will serve Dent Wizard by working to deepen dealer relationships through outreach marketing and brand building. Image Auto’s management team of Jeremy Kappes, Peter Schultz, and Tyrell Zechin also bring many years of experience to Dent Wizard.

Daly is an industry thought leader and host of “Dealers Compressed,” a weekly podcast that provides guidance and insights on the most current challenges facing auto dealers today.

Terry Koebbe, Chairman of Dent Wizard, who led the acquisition effort, said “I’m super excited about having Paul and the rest of his team join Dent Wizard. They have developed a winning culture, and have built a reputation for high quality repairs and excellent customer service. I expect this joining of the two companies to be a win for everyone, especially all of our customers”.

Daly added, ”This move is going to supercharge our vision at Image Auto, which is to deliver a holistic cosmetic reconditioning solution to dealers that will truly be a weapon in their ongoing battle with margin compression. The combination of Dent Wizard’s relationships, experience and resources with our team’s passion, energy and progressive thinking are a home-run. I believe our new partnership with Dent Wizard will mark a substantive change in the way dealers solve their cosmetic reconditioning challenges at scale. Great things ahead!”


About Dent Wizard

Dent Wizard International, established in 1983, is North America’s largest provider of automotive reconditioning services and related products. Services include paintless dent removal, minor body repair including bumpers, wheel restoration, interior repair, appraisal and catastrophe support, key origination and duplication, plus finance & insurance products. Dent Wizard serves the automotive industry’s leading companies through a diverse mix of customer channels: dealers, auctions, rental, finance & insurance and catastrophe/OEM, which includes auto body shops and insurance companies. Dent Wizard is transforming the automotive reconditioning market through its full service solutions and unmatched scale and expertise. A clear value proposition, track record of expansion and growth, sophisticated scalable infrastructure, best-in-class technicians and entrepreneurial management team are reasons Dent Wizard is the leading North American platform. An affiliate of Gridiron Capital, a private equity investment firm, St. Louis-based Dent Wizard operates throughout North America. 

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