Dent Wizard in the News

Dent Wizard Adds Project Manager to Wheel Remanufacturing Team

Ben Ashby joins Dent Wizard in newly-created position

ST. LOUIS, September 11, 2015 – Dent Wizard International, the global leader in automotive reconditioning and SMART (Small to Medium Area Repair Techniques) repairs, recently appointed Ben Ashby as project manager for the company’s growing wheel remanufacturing business. In this newly-created role Ashby will provide ongoing operational support and technical training for Dent Wizard’s Wheel Repair Centers in St. Louis, Phoenix and New England. Ashby will work from Dent Wizard’s St. Louis headquarters, and report to Steve Carpenter, Dent Wizard’s director of operations.

Dent Wizard’s three Wheel Repair Centers provide local, overnight services for the region’s auto dealerships, body shops, and tire and wheel retailers, who otherwise are replacing alloy wheels with costly new wheels, or sending wheels out of town for service. The Wheel Repair Centers’ route trucks make scheduled stops at auto repair operations in the region, or may be scheduled as needed through the dispatch service by calling 855-782-1924. Upon delivery to the Dent Wizard shop, a team of trained technicians goes to work to complete the repairs in the evening hours. In about 24 hours the wheels are delivered, repaired to factory specifications. The Wheel Repair Centers’ capabilities include refinishing, straightening, crack welding, powder coat finishing, CNC lathing, wheel polishing and custom coloring, a style trend that has grown in popularity in recent years. Various finishes of black, white and colors keyed to match a vehicle’s body paint are leading this trend. All repairs are done by Dent Wizard-trained technicians, and come with a lifetime workmanship guarantee.

Prior to joining Dent Wizard, Ashby worked for more than ten years at B Auto Parts in the St. Louis area, where he managed all aspects of the business’s high-volume wheel refinishing shop.

“Dent Wizard has invested significant resources in equipment, facilities and trucks to launch our newest Wheel Repair Centers in St. Louis and New England,” said Carpenter. “But it requires smart, hard-working people to make it all work. Ben’s background and technical knowledge will be a tremendous asset to our new enterprise and our customers.”

“About 60 percent of new cars today have alloy wheels, and that number is expected to increase, so the industry will continue to see more alloy wheel repairs,” added Mike Black, Dent Wizard’s chief operating officer. “Ben has been on the front lines through this evolution in our industry, so we’re confident he will help Dent Wizard address this growing need for our customers.”

About Dent Wizard
Dent Wizard International has been the leader in the development of Paintless Dent Removal (PDR) technology since its establishment in 1983, and today is North America’s leading provider of SMART Repairs (Small to Medium Area Repair Techniques). Dent Wizard provides on-site reconditioning services and products to the automotive industry through its relationships with dealerships, auto auctions, body shops; rental companies and insurance companies. Services include: PDR; minor paint; wheel repair; chip and scratch repair; bumper repair; headlight brightening; interior repair; locksmith services; exterior blackout; and hail damage repair. Dent Wizard offers multiple branded programs and service plans that are sold through the major profit centers of the dealership: F&I, pre-owned and service departments. An affiliate of Gridiron Capital, a private equity investment firm, St. Louis-based Dent Wizard operates throughout the United States and Canada. For more information visit or call 866-282-0544.