Dent Wizard Expands Keys Business with VP of Key Operations

ST. LOUIS, February 9, 2021 – Dent Wizard International, the largest provider of vehicle reconditioning and protection services in North America, recently announced it will promote Cory Lyda to vice president of Key Operations, a newly created position in response to Dent Wizard’s growing key business. Lyda will assume the position in January 2021. He previously served in various operations management positions in Dent Wizard’s Mid Atlantic Region.

The new position is a result of the growth in Dent Wizard’s key business, which has grown significantly in recent years. What began as a service for the major auction businesses in North America, the company’s key business has grown to include dealerships and more. Key protection is also a popular feature in vehicle protection plans offered by Sonsio Vehicle Protection, a Dent Wizard affiliate.

“Not only has our volume grown but so has our customer base,” said Addison Thomas, Dent Wizard’s chief operating officer. “Given its strategic importance to us and value to customers, we decided to add firepower and further structure to the team. Cory brings a terrific skill set to the position, coupled with a broad and deep set of experiences.”

In his new role Lyda will be responsible for leading and managing Dent Wizard’s National Key Ops Team, as well as working with field leaders and key technicians to expand and improve key operations. He will report to Thomas and will be based in the company’s St. Louis corporate offices.

About Dent Wizard

Dent Wizard International, established in 1983, is North America’s largest provider of automotive reconditioning services. Services include paintless dent removal, minor paint and bumper repair, wheel repair, interior repair, windshield repair, detail services, appraisal and catastrophe support, and key origination and duplication. In addition, Dent Wizard offers vehicle protection products through Sonsio Vehicle Protection. Dent Wizard serves the automotive industry’s leading companies through a diverse mix of customer channels: dealers, auctions, rental, OEM, auto body shops and insurance companies. Dent Wizard is transforming the automotive reconditioning markets through its full-service solutions and unmatched scale and expertise. The company’s value proposition, track record of quality and service, sophisticated scalable infrastructure, best-in-class technicians and entrepreneurial management team are reasons Dent Wizard is the leading North American platform. A subsidiary of Dealer Tire LLC, St. Louis-based Dent Wizard operates throughout North America. For more information visit