Dent Wizard In The News

Dent Wizard Featured in St. Louis Business Journal's 2017 Top 150 Privately Held Companies in St. Louis


ST. LOUIS, March 27, 2017 – Dent Wizard International, the global leader in automotive reconditioning and SMART (Small to Medium Area Repair Techniques) repairs, was recently featured in the St. Louis Business Journal's list of 2017 Top 150 Privately Held Companies in St. Louis. Dent Wizard ranked #55 after having a $52 million year-over-year revenue gain in 2016. Read the details in the St. Louis Business Journal's feature below, or visit the original article.

Top 150 2017: No. 55 Dent Wizard

Organic growth in the dealership sector helped automotive reconditioning company Dent Wizard post a $52 million year-over-year revenue gain in 2016. The Earth City-based company counts auto dealerships, auctions, rental companies, body shops and insurance firms as its five main segments, according to President and CEO Terry Koebbe.

The company grew revenue 30 percent in 2015 by completing four acquisitions. However, Dent Wizard completed no M&A deals in 2016 for the first time in years, Koebbe said.

“We looked at a bunch of companies, but nothing came to fruition,” he said. However, “acquisitions will continue to be part of our strategy moving forward.”

Dent Wizard did expand in other ways in 2016. The company opened a 3,800-square-foot call center in Maryland Heights near its headquarters, though costs were not disclosed. In addition, Koebbe said the company was named the primary vendor for hail repair services for USAA Insurance, one of the largest insurers in the country.

Also, Tammy Conner was promoted to the position of CFO after Mark Wagner left the company in June.

Dent Wizard, which was founded in 1983, is owned by private equity firm Gridiron Capital of New Canaan, Connecticut.

Add any jobs in 2016? More than 300 across the company in operations and administrative positions.

Adding any jobs in 2017? We will add about 30 locally and another 300 nationwide. Most will be technicians, human resources and call center positions.

Local employees: 298

Total employees: 2,318

Leadership: Terry Koebbe, president and CEO; Michael Black, COO; Tammy Conner, CFO


About Dent Wizard

Dent Wizard International has been the leader in the development of Paintless Dent Removal (PDR) technology since its establishment in 1983, and today is North America’s leading provider of SMART Repairs (Small to Medium Area Repair Techniques). Dent Wizard provides on-site reconditioning services and products to the automotive industry through its relationships with dealerships, auto auctions, body shops; rental companies and insurance companies. Services include: PDR; minor paint; wheel repair; chip and scratch repair; bumper repair; headlight brightening; interior repair; locksmith services; exterior blackout; and hail damage repair. Dent Wizard offers multiple branded programs and service plans that are sold through the major profit centers of the dealership: F&I, pre-owned and service departments. An affiliate of Gridiron Capital, a private equity investment firm, St. Louis-based Dent Wizard operates throughout the United States and Canada. For more information visit or call 800-DENT-WIZ.