Dent Wizard In The News

Dent Wizard Launches Wheel Repair Center of St. Louis


Local automotive alloy wheel repair operation provides an overnight repair and delivery service for the region’s auto dealerships, body shops, and wheel retailers

ST. LOUIS, May 12, 2015 – Dent Wizard International, the global leader in automotive reconditioning and SMART (Small to Medium Area Repair Techniques) repairs, recently opened the Wheel Repair Center of St. Louis, an alloy wheel repair shop and painting service operating out of the company’s world headquarters in Earth City, Mo.  This new Wheel Repair Center from Dent Wizard provides local, overnight services for the region’s auto dealerships, body shops, and tire and wheel retailers, who otherwise are replacing alloy wheels with costly new wheels, or sending wheels out of town for service.

Today, auto repair businesses are seeing more alloy wheel repair jobs.  That trend will continue as more manufacturer models feature alloys, which are lighter and more attractive than wheels made of other materials. However, for all of their advantages, alloy wheels have shown to be prone to certain types of damage, including scrapes, scratches, gouges and cracks.  Traditional auto repair businesses lack the equipment to make such repairs, so they are buying new or replacement wheels, which can increase costs and lead to longer repair times.  About 60 percent of new cars today have alloy wheels, and that number is expected to increase.

The Wheel Repair Center of St. Louis’ route trucks make scheduled stops at auto repair operations in the region, or may be scheduled as needed through the dispatch service by calling 888-860-9617.  Upon delivery to the Dent Wizard wheel repair shop, a team of trained technicians goes to work to complete the repairs in the evening hours.  In about 24 hours the wheels are delivered, repaired to factory specifications.  

The 3,500-square-foot Wheel Repair Center’s capabilities include refinishing, straightening, crack welding, powder coat finishing, CNC lathing and custom coloring, a style trend that has grown in popularity in recent years.  Various finishes of black, white and colors keyed to match a vehicle’s body paint are leading this trend.  All repairs are done by Dent Wizard-trained technicians, and come with a lifetime workmanship guarantee.

“Dent Wizard is committed to growing the types of reconditioning services that our dealerships, body shops and other customers are asking for,” said Addison Thomas, Dent Wizard’s Regional Vice President of the MidSouth.  “The Wheel Repair Center in St. Louis, and our continued geographic and services expansion in SMART repairs are two examples of that commitment.”

Mike Black, Dent Wizard’s Chief Operating Officer added: "Our customers clearly understand the value of reducing time for repairs and simplification.  Our operating processes drive real value in both areas. We have an experienced team led by Bryan Fowler, a 12-year Dent Wizard subject matter expert.  The quality of work and the focus on simplifying the pick up, repair, and the delivery is second to none.”

About Dent Wizard

Dent Wizard International has been the leader in the development of Paintless Dent Removal (PDR) technology since its establishment in 1983, and today is North America’s leading provider of SMART Repairs (Small to Medium Area Repair Techniques). 

Dent Wizard provides on-site reconditioning services and products to the automotive industry through its relationships with dealerships, auto auctions, rental companies and insurance companies. Services include: PDR; minor paint; wheel repair; chip and scratch repair; bumper repair; headlight brightening; interior repair; locksmith services; exterior blackout; and hail damage repair. Dent Wizard also offers Ding Shield®, Ding Shield Preferred, Ding Shield Drive and Ding Shield One service plans sold through dealership F&I departments. 

An affiliate of Gridiron Capital, a leading global private equity investment firm, St. Louis-based Dent Wizard operates throughout the United States and Canada. For more information call 866-282-0544.

Insights From Dent Wizard

Get a fresh take on the automotive industry from Dent Wizard’s SMART Repair experts. Find useful consumer tips, and learn how Dent Wizard helps businesses grow!

Go To our Content Hub